How we make money

What nobody can buy

• A rating, on this site or as a blend of other sites.
• Verification. The badge is free and is never sold.
• An unlabeled higher place. Paid placement is only the labeled Sponsored block.
• Removal of a review. Removal is a policy decision, with a public note, and the wording is not edited.

Buyer-side affiliate partners

The planned revenue is commission from disclosed buyer-side tools: title and escrow, surveys, land loans, and due diligence. If a link can earn a commission, the page says Affiliate link and the link uses rel="sponsored".

The buyer resources page is where those partners would be listed. Placeholder sample partners appear only while preview data is on. They are not real companies and not real offers.

Newsletter

The newsletter is built only from people who opt in on this site and then confirm by email. Addresses are not bought, rented, imported, or scraped. That is how the list stays aligned with CAN-SPAM and Canada’s CASL: express consent, a named sender, and a one-click unsubscribe.

If a newsletter message mentions an affiliate resource, that mention will be labeled as an advertisement or affiliate link. The list itself is not a product. It is not sold.

Later: Seller Pro

An optional paid plan may later add a richer profile, a lead form, analytics, tools to invite reviews, and an embeddable badge. The schema has a plan field so that can exist later. Every seller in this version is on the free plan, and the plan does not change sort order or ratings. Seller Pro is not for sale yet.

Sponsored placement

Sellers can pay for a clearly labeled Sponsored placement. The label says Sponsored. It is advertising, not a recommendation, and it does not change a rating, a review, or a verification.

Sponsored listings appear first and are labeled. After that, sellers who have claimed their listing appear before unclaimed ones, in alphabetical order. Ratings never affect order.